MENTAL PERFORMANCE FOR TENNIS

Tennis is at least half mental. Nobody is training it.

AceMind gives every player, coach, and academy the mental-performance layer the sport has never had — built on real sport-psychology protocols, not a generic wellness chatbot.

I run an academy or club I'm a player or coach

67%

of unforced errors are emotionally triggered

Weinberg & Gould, 2023

93%

of tennis players maintain or exceed their normal level with structured psychological regulation

Tennis psychological-regulation study, 2024

WHAT ACEMIND DOES

One app. Every layer a player, coach, or academy needs.

AceMind is an AI sport-psychology coach, a structured feedback channel between player and coach, and a set of tools that help academies run a better business — combined in a single app, not three separate ones. Here's everything included:

Mental Check-Ins

Pre-match, between-set, and post-match AI conversations that manage nerves, reset focus under pressure, and process wins and losses.

Personality-Adaptive Coaching

Learns each athlete's anxiety patterns and pressure triggers over time, and escalates to a real sport psychologist when it detects a risk signal.

Coach Feedback Loop

A structured pre-session briefing tells the coach exactly what's on a player's mind, so practice gets built around real needs, not a generic drill.

Academy CRM Dashboard

Client satisfaction, coach performance, and who's at risk of leaving — in one dashboard for academy and club directors.

Parent Dashboard

For junior athletes: parents see the same structured summary the coach uses, filtered to be age-appropriate — never private conversations.

AI Video Technique Analysis

Upload a stroke and get biomechanical feedback, compared against a professional player with a similar build and style.

Tennis Buddy

Find a hitting partner, coach, or academy nearby, matched by level and location.

In-App Advertising for Academies

Reach new prospects in the area and win back members who already cancelled — included in every academy and coach plan.

THE PROBLEM

Every level of tennis fights the mental game alone.

Sport psychologists cost €150–300 a session and are never there when it actually matters — the night before a final, or mid-match when a lead starts slipping.

91%

of competitive players feel significant pre-match anxiety

78%

never share their real mental state with their coach

-23%

average win-rate drop in tiebreaks versus normal play

2/3

of junior athletes drop out during the transition to senior tennis

THE PRODUCT

Three pillars. Built to work together, not in order.

No single pillar is "the core" of AceMind — each serves a different part of the tennis ecosystem, and each makes the other two stronger.

Mental Game

Performance & emotional support

A structured AI companion for pre-match nerves, between-set resets, and post-match recovery — built on documented sport-psychology protocols, not improvised responses.

Personality-adaptive: learns each athlete's anxiety patterns, perfectionism, and triggers over time
Retrieval-based, not generic: every response is sourced from real clinical protocol libraries
Escalates to a human sport psychologist when it detects a risk signal

Feedback Loop + CRM

What the coach — and the academy — finally see

A pre-session briefing tells the coach exactly what's going on in a player's head, including what happens the moment they start losing or tighten up under pressure. For academies, the same data becomes a churn-risk dashboard.

Structured practice built around what the player actually needs, not a generic drill
Academies see satisfaction, coach performance, and who's at risk of leaving — before they cancel
Targeted in-app advertising for academies, included in the plan

AI Coaching + Community

Winning the amateur majority

Tennis Buddy matches players, coaches, and academies nearby; AI video analysis gives amateurs objective, pro-style technique feedback without needing a lesson.

Solves "I have nobody to play with" — the most common reason casual players quit
Built for players who'd never book a paid lesson at any price, not as a substitute for one
The on-ramp: casual players today, competitive subscribers once they start entering tournaments

FOR ACADEMIES & CLUBS

The members you're already losing, quantified.

Even in high-retention markets, a residual 10–15% annual churn is real money walking out the door — and it's rarely about the courts.

150-member academy, $3,500/yr average$525K

10–15% annual churn15–22 members/yr

Replaced, not retained$52.5K–78.8K/yr

Recoverable at 1/3 avoidable share$17.5K–26.3K/yr

Retention, from the two real reasons members leave

"I'm not getting better" and "I have nobody to practice with" — the two most-cited cancellation reasons in the sector, both addressed directly by the feedback loop and Tennis Buddy.

A tennis CRM, not just an app

Client satisfaction, coach performance, and churn risk in one dashboard — systematizing the informal "progress report" academies already give their best players.

A premium tier you can sell

Bundle video analysis and mental-prep access as a "Pro Track" upgrade — incremental margin for the academy, not a cost.

Advertising, included

Reach new prospects in your area and win back members who already cancelled — included in every plan, not sold separately.

FOR PLAYERS & COACHES

Different players. Different reasons to open the app.

COMPETITIVE PLAYERS & JUNIOR PARENTS

Fix the points you lose to your own head.

67% of unforced errors are emotionally triggered. In a tennis-specific study, 93% of players held or exceeded their normal level with structured psychological regulation.

The feedback loop gives your coach visibility into exactly what happens when you start losing or tighten up — so practice gets built around your real pressure triggers, not generic drills.

"Junior athletes are often unable to raise this directly with a coach — offering critical feedback is perceived as disrespectful or a lack of commitment. AceMind's indirect channel removes that barrier."

RECREATIONAL & CASUAL PLAYERS

Improve on the days you play alone.

Private lessons run $75–300/hour. For a huge share of casual players, that's not a price problem — they'd never book a lesson at any price.

Tennis Buddy finds you a hitting partner nearby. AI video analysis gives you real technique feedback on your own time, for the hours you already spend on court without a coach.

Built for the games you already play — not a discount version of a lesson.

TRACTION

Pre-launch. Not pre-validation.

academies with signed LOIs, worldwide

coaches with signed LOIs

players with signed LOIs

Founded by Elia Barozzi, whose network spans professional and academy tennis across Italy and the US, William Young, a Principal Data Engineer with experience at Spotify and Foursquare, and Alessandro Prezzi, the team's design and engineering lead. Tens of additional players are on a waitlist, held back deliberately while the team works closely with this first cohort.